In line with the Dubai government's directive to transform Dubai into a fully smart model, and the Municipality's commitment to providing the finest and best services according to innovative global standards in various fields, Dubai Municipality has launched the Geospatial Business Incubator and Innovation Strategy (GeoHub) for the next three years at a ceremony attended by the Director of the GISCD, Eng. Maitha Al Nuaimi, and several department managers and directors at Dubai Municipality. GeoHub is the first of its kind geospatial incubator in the region, based on two fundamental systems of entrepreneurship and innovation: the entrepreneurship system and the scientific research and academic development system. During the ceremony, the achievements of the incubator during its early years were presented, including pioneering research and projects in the field of GIS and Municipal work. Initiatives, courses, and programs to be adopted by the incubator were also discussed, along with its key future plans aiming to generate innovative opportunities and create a new business model that enriches Dubai Municipality's leadership role.